Choose the right licence

Personal or commercial use?

The licence depends on how you plan to use the artwork—not which image or format you choose.

For yourself

Personal use

Choose personal use when the artwork will appear only on screens you own or control for your own enjoyment.

Included

  • Personal desktop wallpapers
  • Personal mobile wallpapers and lock screens
  • Use on your own devices

Not included

Business, advertising, client, resale, publishing, merchandise, or public promotional use.

For your work

Standard commercial use

Choose commercial use for an eligible business or client project covered by the Standard Commercial Licence.

Examples

  • Business websites and social posts
  • Digital advertisements and presentations
  • Videos, stream graphics, and flattened client work

Important limits

Resale, merchandise, print-on-demand, publishing, book covers, logos, NFTs, and AI training are excluded unless separately authorized.