STUDY 01
THE WEIGHT.
Strength, held in anticipation.
AN INDEPENDENT GYM BRAND CONCEPT
BUILT IN
THE COLD.
A study in strength, stillness, and atmosphere.
Art direction & motion by Gianni Perugini.
01 / THE CONCEPT
A COLDER WORLD.
A CLEARER
STATE OF MIND.
What if a gym brand could feel like the moment just before a lift?
Glace Noire explores that tension. Cold surfaces, suspended water, and deliberate movement create a world where focus takes centre stage.
This independent concept brings together three image studies and three short films. A visual identity explored through atmosphere, rather than a real-world gym or membership offer.
Explore the image studiesCREATIVE DIRECTION
Gianni Perugini
EXPLORATION
Brand atmosphere
Image-making & motion
FORMAT
3 image studies
3 films · 8 seconds each
YEAR
2026
02 / IMAGE STUDIES
STRENGTH.
IN THREE ACTS.
Weight. Control. Momentum.
Three expressions of the same world.
01 / THE BRAND FILM08 SECONDS · 24 FPS
03 / MOTION STUDIES
THE WORLD.
IN MOTION.
Eight seconds to set the atmosphere.
Select a film, then press play.
Portrait films · Sound on for the full experience
04 / THE VISUAL LANGUAGE
EVERY DETAIL.
ONE ATMOSPHERE.
Ice, charcoal, a flash of red.
Open white space meets dark industrial surfaces. Red anchors the brand and gives the cold world a pulse.
IceCharcoalRed
Tension you can see.
Water, hard light, and suspended movement make physical effort the centre of the story.
A world in a short frame.
The three eight-second films extend the still images into a sequence of strength, breath, and focus.
YOUR BRAND. ITS OWN WORLD.
LET’S MAKE
SOMETHING FELT.
Have a brand, campaign, or idea in mind?
Start a conversation with Gianni about creative direction,
imagery, and motion.